When a new project starts, there is excitement around finding the answer to the eternal question of what problem are we trying to solve? Once we identify the problem, we switch gears and strategize the solution. Only to find months later the project did not have the impact that we planned for.
One of the contributing factors could have been fools gold. We solved a problem but it’s not the right one, its not the core. It just resembles a problem.
Avoid fools gold, dig deeper by asking “why” and reframe the problem. Here is an over simplified situation, a client says, “We need a mobile shopping app for our customers.”
You respond with “Why?”
Because we need to reduce the cost of retail space.
Ok, now we are getting some where.
The origanl problem:
Build a mobile shopping app
Reduce the cost of retail space.
Continue to dig by asking why.
Asking why is one tool to get you deeper into the core of the problem. Reframing guides you along the way to solve the right problem that will deliver the most impact.