Experience Maps Identify Inefficiencies and Opportunities

An experience map is a holistic view of all of the touchpoints or interactions people have with a brand. It enables you to determine a number of key factors:

  • Frequency and duration of each touchpoint
  • Levels of satisfaction with each touchpoint
  • Points of failure or bad experiences
  • Opportunities to innovate during the experience
  • A foundation for determining the cost of each touchpoint

Read more:

http://uxmag.com/articles/experience-maps-identify-inefficiencies-and-opportunities

 

One thought on “Experience Maps Identify Inefficiencies and Opportunities”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>